About How to assess your brand positioning
Now that you have considered the link between your brand and your employer brand it's time to look at your own firm and see which areas you can identify as in need of improvement.
You can also ask some of your employees to complete this. If you are seeing some common areas for improvement then this is a clear flag that these areas need serious attention and could be impacting your reputation as an employer.
It's an interesting exercise to do also by considering the same questions of a competitor to see how your firm stacks up or how other potential employers for you stack up.
Your current employer brand
Capture the current elements of your employee branding right now. Consider the areas which contribute to an employer's brand.
Career development opportunities
Now complete this survey to see how you score (survey anyplace quiz here with custom scoring)