How to assess your brand positioning

The Different Types of Urgency Campaigns You Can Create
By RPLStrategy
About How to assess your brand positioning

Now that you have considered the link between your brand and your employer brand it's time to look at your own firm and see which areas you can identify as in need of improvement.
You can also ask some of your employees to complete this. If you are seeing some common areas for improvement then this is a clear flag that these areas need serious attention and could be impacting your reputation as an employer.
It's an interesting exercise to do also by considering the same questions of a competitor to see how your firm stacks up or how other potential employers for you stack up.

Your current employer brand

Capture the current elements of your employee branding right now.  Consider the areas which contribute to an employer's brand.  

For example:


  • Salaries
  • Bonuses
  • Share option schemes
  • Raises & Promotions
  • Fairness
  • Evaluation system


  • Pension plan
  • Health insurance
  • Paid leave
  • Company sponsored holidays

Career development opportunities

  • Training programmes
  • Promotion paths and opportunities
  • Opportunities to work in other locations
  • Opportunities to work in other departments
  • Opportunities to learn in a university/structure
  • Develop new qualifications
  • Evaluation and feedback to develop

Work environment

  • Office design
  • Office location and commuting
  • Work-life balance
  • Wellbeing
  • Management interaction
  • Autonomy
  • Personal achievements
  • Recognition for their work

Company culture

  • Company values
  • Diversity
  • Existing staff
  • Socialising opportunities
  • Collaboration & team spirit
  • Trust

Here is a link to an article that describes the 16 Employer brand attributes.  
Check out The 16 Employer Brand Attributes (

Now complete this survey to see how you score (survey anyplace quiz here with custom scoring)

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