By the end of this lesson you will have a greater understanding of the attributes that are contributing to your employer brand.
Your current employer brand
Now we are going to capture the current elements of your employee branding right now. Read the article below and then consider the areas listed which contribute to your own employer brand.
Next you'll complete an exercise to consider the attributes that contribute to your Employer Brand. Click on the circle arrows in the box below to see which elements are making up your employer brand attribute.
In your workbook work through each of the attributes which contribute to your employer brand and consider whether they have a positive or negative impact or are neutral. Update workbook with content from James
during this lesson
Now you have reviewed your employee benefits you can think about what actions you can take. As you work through the course we will revisit this exercise to look at where you should focus first.
When you have consolidated your thoughts and insights from this lesson, move on to the next lesson using the button below.