Understanding your current employer brand position should be the starting point for all firms regardless of whether you have a well-established employer brand or not.
This is important as your articulated brand might not be the perception felt by others.
As your employer brand is a culmination of multi-factors which come together it is important to consider all these factors when reviewing your brand positioning.
Summarise your thoughts using the SWOT Template in your Workbook.
You'll find the guide about how to use SWOT in the resources below.