Thoughts on branding

Lesson Outcome

Here you'll find a number of quotes relating to the importance of brand from well known business leaders. It's worth keeping these in view during your business day as a reminder of what you are trying to achieve and where you are heading...

A brand is a promise, a good brand is a promise kept

muhtar kent

Chairman of the Board of Directors of The Coca-Cola Company

your brand is the single most important investment you can make in your business

steve forbes

Chairman and Editor-in-Chief of Forbes Media

your brand is what people say about you when you are not in the room

Jeff Bezos


your brand name is only as good as your reputation

richard branson

founder at virgin group

Brand Perception Is A Brand's Reality

laura ries

Global Positioning Guru & Best-Selling Author

During This Lesson...

You have got a few pithy one liners to help keep you on track while you think about your firm's brand!

next steps...

When you are ready, move on to the next lesson using the button below.

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