Here you'll find a number of quotes relating to the importance of brand from well known business leaders. It's worth keeping these in view during your business day as a reminder of what you are trying to achieve and where you are heading...
A brand is a promise, a good brand is a promise kept
Chairman of the Board of Directors of The Coca-Cola Company
your brand is the single most important investment you can make in your business
Chairman and Editor-in-Chief of Forbes Media
your brand is what people say about you when you are not in the room
FOUNDER AND CEO OF AMAZON
your brand name is only as good as your reputation
founder at virgin group
Brand Perception Is A Brand's Reality
Global Positioning Guru & Best-Selling Author
During This Lesson...
You have got a few pithy one liners to help keep you on track while you think about your firm's brand!
When you are ready, move on to the next lesson using the button below.