What is employer branding?

Lesson Outcome

By the end of this lesson, you will have learnt how an employer brand comes about and why it is important.

An Employer Brand is how you are perceived as a place to work.

It sets out how your firm portrays itself to both current and potential employees. 

It is also how your business is perceived by past and current and potential employees.

This link is very important to make as even you if you have not taken proactive steps to define and create your Employer Brand you will still have an Employer Brand regardless.

An employer branding strategy is focussed on creating loyalty from current employees, advocacy from past and current employees and a want to become an employee from potential employees.

next steps...

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