About What is employer branding?
An employer brand is how you are perceived as a place to work. It sets out how your business views and proactively portrays itself to both current and potential employees. However, it is also how your business is perceived by past, current and potential employees. This link is very important to make as even if you have not taken proactive steps to define and create your Employer Brand you will have an Employer Brand Regardless.
An employer branding strategy is focussed on creating loyalty from current employees, advocacy from past and current employees and a want to become an employee from potential employees.