Your website – if you are serious about growing your firm with the right marketing, your website will be where you have invested most of your marketing money.
This is your ‘shop window’, where you advertise your firm, who you are, what you are about and what you do.
This is also where all your high value content is…
So, is your email marketing sending people to your website?
Do you know who visits your website?
Do you capture the contact information of all the people who visit your website on a list?
What do you do with the contact information your website visitors have given to you?
Are you actively working on growing this list?
Are you actively working to increase the volume of relevant traffic that visits your website?
Your website and email marketing should be connected at the hip. Are yours?
NB Of Course, when done well, your email and website marketing will be GDPR compliant.
Ryan Diess (author and marketing entrepreneur) and his team invested millions in marketing tests, generating visitors to their websites and sent over a billion emails.
Diess believes that to truly make your email marketing series work you must make your website work for you by capturing all the information detailed in the questions above…
To read more on the importance of marketing lists, what a ‘lead magnet’ is and how to increase the volume of relevant visitors to your firm’s website checkout the downloadable resources below (which are also a lead magnet in action - see how it works!)
What firm owner would ignore the pay-off of email marketing?
If email marketing isn't working for your firm, it's because your emails aren't working (not because email marketing doesn't work).
Email your deeply interested email subscribers more often and email your less interested email subscribers less.