“Too many emails!” - It’s easy to dismiss email marketing as a thing of the past, in fact some have even said it’s dead…
Especially with social media and the mobile way of working getting all the attention, and marketing emails flooding yours and my inbox every day…
However, statistics on email marketing performance don’t agree with this.
In fact, with a strong, relevant, targeted, content marketing approach, email marketing is more powerful than ever.
Email marketing moves the conversation about your products and services to a more personal environment — the inbox.
It is a fact that targeted, relevant email marketing is proving more and more to convert prospective clients into buyers.
Email marketing works and is far from dead!
Email marketing provides you with the most direct line of communication for better sales conversion.
Email marketing has no intention of giving up any time and it's a powerful tool to share the essence of your firm's values and culture. With emails that are written with the pain points of your customer in mind (rather than telling them all about you) you can build trust gently in the background and one day prompt a prospect to pick up the phone or make an enquiry...
What firm owner would ignore the pay-off of email marketing?
If email marketing isn't working for your firm, it's because your emails aren't working (not because email marketing doesn't work).
Email your deeply interested email subscribers more often and email your less interested email subscribers less.