Get To work on discovering your brand position
Lesson Outcome
By the end of this lesson you'll have been through a process of talking with your stakeholders to really understand how your brand is perceived. You'll have access to templates and frameworks to help you go through this process and the findings will inform your next steps in developing your brand position
Now we will get down to the real details of what's happening in your firm and how to obtain an accurate and honest view of how your firm is showing up to others.
You'll be talking to your stakeholders about their experiences of your firm and recording the outcomes of these conversations.
In the resources you'll find guides, templates and best practice for having these conversations.
Having these conversations won't always feel comfortable but by following the framework below you'll find a process that works for you and will yield invaluable insights. You'll also learn from this which aspects of your firm's brand need to improve and where you are already doing a great job!
The CURREnt brand position process
Click the arrows in the 4 steps below to access the exercises and processes you'll need to uncover the current brand position of your firm
workbook exercise
Lesson Outcome
You will now have had multiple conversations with many different stakeholders. Using the resources at the bottom of this page you'll have had guidance on how to run the meetings, organise the conversations and how to record the feedback. You'll be going into the next lesson with a clear idea and understanding of how your brand is percieved by others both within your firm and external to your firm.
next steps...
When you have consolidated your thoughts and insights from this lesson, move on to the next lesson using the button below.
Resources
Information Document: Holding a team meeting
Information Document: Best practice around collecting feedback
Best practice around collecting feedback
Template: Feedback form to use with each stakeholder
Feedback form to use with each stakeholder